A step-by-step guide to understanding the concepts of research and gathering data to writing it all up and sharing knowledge, this book enables readers to learn the research process with confidence, build practical knowledge, and make the necessary connections between research and professional practice.

Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

Agenda setting, practical guide to a popular new interview technique from a world class name in the field. It is the first step-by-step introduction to Dyadic interviews from the perspective of both the interviewer and the interviewee.

Written by experts in the field, this well-established book covers the core fundamentals of HRM, contemporary issues and contains a rich array of research-based case studies.

A classic standalone title that meets a specific, and ongoing, need of the qualitative research community.  A sophisticated and nuanced introduction to coding qualitative data that is used by researchers, students, and lecturers around the world.

An encyclopedic introduction to research, showing students how to approach each stage of their research project and develop the skills needed to apply methodological concepts.