A strong addtion to the Key Concepts series, this book takes a interdisciplinary and an international approach to this increasingly popular field.

This book will provide your students with a framework for understanding the most common areas of interest for Social Cognition, such as perception, attitudes and stereotyping.

This is a unique methodological resource drawing together contributions from leading scholars across the social sciences, each offering insights into particular measurement-related challenges they have confronted and how they have addressed them.

A new core textbook for trainee science teachers, focusing on practical ways to foster meaningful learning.

Incorporating both theory and practice, this text provides students with an essential resource on how to do useful and effective evaluations.

A step-by-step approach to turning a research idea into a proposal worthy of funding, demystifying the process as a result.

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

This jargon-free guide clarifies principles for applying copyright law to 21st-century education, discusses what is permissible in the classroom, and explores the fair use of digital materials.

This book engages teachers in a thoughtful exploration of motivation in the classroom, showing how to apply principles, practices, and strategies which motivate in a dynamic way, actively involving students, teachers and the school.