With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Two renowned educators show teachers how to mine what readers write and say for clues that guide follow up lessons.

Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.

A cutting edge examination of urban theory as related to the realities of social and economic change in today's global cities.

With coverage of both original ideas and the authors' own practical experiences, this book helps readers to unlock the importance of reflexivity and understand its benefits.

The field of sex work has undergone a massive expansion in the past ten years. In this new edition, three leading researchers come together to provide an interdisciplinary outline of sex work. This book provides comprehensive coverage of key areas common to the study of the female sex industry, as well as considering issues relating to male and transgender sex workers, young people who are sexually exploited, and migrant sex workers.

It also includes discussion of more recent forms of commer...