Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Longlisted for the Man Booker Prize 2013 and the Baileys Women's Prize for Fiction 2014Home is a foreign country: they do things differently there . . .

In a tiny flat in West London, sixteen-year-old Marina lives with her emotionally delicate mother, Laura, and three ancient Hungarian relatives. Imprisoned by her family's crushing expectations and their fierce unEnglish pride, by their strange traditions and stranger foods, she knows she must escape. But the place she runs to makes her feel ...

Now in its sixth edition, Vector Calculus helps students gain an intuitive and solid understanding of this important subject. The book's careful account is a contemporary balance between theory, application, and historical development, providing it's readers with an insight into how mathematics progresses and is in turn influenced by the natural world.

Expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies, Essentials of International Economics takes a modern approach to make the material more accessible.

A riveting and revealing exploration of the world created by computer algorithms and its impact on individuals, from the workers across the globe who feed artificial intelligence systems with data to the shocking, often mysterious impact of algorithms on our own behaviour, as consumers and citizens.

The Organic Chemistry of Biological Pathways was written for an audience of advanced undergraduates and graduate students who want a deeper understanding of the chemical reactions that take place in living organisms. The authors assume readers have a background in organic chemistry at the level of the typical two-semester college course. Although enzymes are crucial to biological reactions, the authors’ focus always remains on the reactivity patterns of the substrate molecules and on the or...

A business vocabulary and practice course for students with an intermediate level of English or above. Specifically designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context.

Living Physical Geography focuses on interactions between people and physical geography, using pedagogical features (in the textbook and online) to create a modern synthesis of the science of physical geography.

The new edition of Living Physical Geography is now supported in Achieve, Macmillan’s new online learning platform. Achieve is the culmination of years of development work put toward creating the most powerful online learning tool for Geography students. It houses all of our renown...

A regional and global approach to world history that highlights society and culture Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Eleventh Edition of A History of World Societies includes even more features and tools to engage today's students and save instructors time. This edition includes more help with historical thinking skills, an expanded primary source program in print and online, and...

A fresh, student-accessible, global perspective to health psychology

Health Psychology provides an accessible and empirically-based approach to understanding health psychology. It goes beyond other mainstream textbooks by introducing students to global and cross-cultural health issues, covering cutting-edge scientific and medical topics in ways that students can understand. The author integrates core theory, research, and practice in an engaging and practical way.

The author integrates the bi...