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Design Your Life
Your Career, Your Way
2024 || Paperback || Erifili Gounari || Kogan Page Ltd
From personal branding to side gigs, discover the new pathways to success and step into the future with Design Your Life.
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
2018 || Paperback || Thomas Gad || Kogan Page Ltd
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.
The secret of a brand's success often lies ...
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Crypto Wars
Faked Deaths, Missing Billions and Industry Disruption
2024 || Paperback || Erica Stanford || Kogan Page Ltd
Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy.
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Myths of Strategy
Dispel the Misconceptions and Deliver a Winning Strategy
2024 || Paperback || Jerome Barthelemy || Kogan Page Ltd
Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.
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Positively Purple
Build an Inclusive World Where People with Disabilities Can Flourish
2024 || Paperback || Kate Nash || Kogan Page Ltd
Develop an inclusive culture where people can flourish in the world of business while navigating the experience of ill health, disability, accident or injury.
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The 30 Day MBA
Your Fast Track Guide to Business Success
2024 || Paperback || Colin Barrow || Kogan Page Ltd
Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.
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How to Be a Digital Nomad
Build a Successful Career While Travelling the World
2024 || Paperback || Kayla Ihrig || Kogan Page Ltd
With practical insights and travel advice, this book is all you need to become a digital nomad. Discover the opportunities and adventures that await with How to Be a Digital Nomad.
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Taming the Machine
Ethically Harness the Power of AI
2024 || Paperback || Nell Watson || Kogan Page Ltd
Demystify AI and discover how it can improve your productivity and innovation at work with Taming the Machine, an accessible and comprehensive insight into the practical mechanisms, ethics and potential of AI.
Momentum
Reboot Your Career. Unlock Your Potential
2025 || Paperback || Lee Chambers || Kogan Page Ltd
Modern working culture has become defined by burnout and fatigue. But there is an alternative: build your Momentum and rediscover the joy of leading a rewarding and satisfying career.
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Confident AI
The Essential Skills for Working With Artificial Intelligence
2024 || Paperback || Andy Pardoe || Kogan Page Ltd
Uncover the fundamentals of AI development and build the practical skills and knowledge you need to succeed in the new world of work.