The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Develop an inclusive culture where people can flourish in the world of business while navigating the experience of ill health, disability, accident or injury.

Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.

With practical insights and travel advice, this book is all you need to become a digital nomad. Discover the opportunities and adventures that await with How to Be a Digital Nomad.

Demystify AI and discover how it can improve your productivity and innovation at work with Taming the Machine, an accessible and comprehensive insight into the practical mechanisms, ethics and potential of AI.

Modern working culture has become defined by burnout and fatigue. But there is an alternative: build your Momentum and rediscover the joy of leading a rewarding and satisfying career.

Uncover the fundamentals of AI development and build the practical skills and knowledge you need to succeed in the new world of work.

Logistics accounts for around 9-10% of global CO2 emissions and will be one of the hardest economic sectors to decarbonize. This is partly because the demand for freight transport is expected to rise sharply over the next few decades, but also because it relies very heavily on fossil fuel. Decarbonizing Logistics outlines the nature and extent of the challenge we face in trying to achieve deep reductions in greenhouse gas emissions from logistical activities.

It makes a detailed assessment of...