The Fast Guide to Architectural Form, while staying on theoretical ground, is a very practical guide to the basic forms and shapes in architectural planning and design.

The book is foremost a visual guide. The author presents sixty different architectural basic forms with both a schematic illustration and images of the forms applied in buildings. The text is extremely short, just focusing on the dos and don'ts of the forms and some tips to keep in mind when applying these forms, perfect for ...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...

Whatever kind of creative person you are, this thought experiment game will get you out of your comfort zone. How? It stimulates creativity through limitations. Boundaries push you to think beyond the usual solutions and send you in different directions. That’s exactly how you end up with unexpected and extraordinary ideas.

How to play

Take three 'DO' cards that define a unique imaginary project. You need to come up with a solution for this project. But you also receive three 'DON'T' cards,...

Creativity+ is designed to be interactive and as creative as its premise. It is a book, toolkit and a philosophy that teaches you how to infuse creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition. It is divided into the four phases of innovation: Vision, Discovery, Ideation and Momentum. In each phase, the reader is provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a ...

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

A pract...

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept? En hoe maak je deze toegevoegde waarde zichtbaar, voelbaar en herkenbaar?

Het is voor het creëren van onderscheidend vermogen van belang dat ontwerpers rekening houden met de verwerking van het concept door de eindgebruiker. Hierbij speelt design een belangrijke rol. Dit boek geeft...

Naast de overweldigende hoeveelheid visueel informatie die in de weg kan staan van een aangenaam museumbezoek, er is nog een onbelangrijke hindernis: betekenis. Velen van ons willen alles wat we zien kunnen begrijpen en categoriseren, maar wat denk je nu eigenlijk echt wanneer je naar een kunstwerk kijkt? De opdrachten op deze kaarten helpen je om een verbinding te maken met een kunstwerk, ondanks alle gegeven informatie. Je kunt deze opdrachten uitvoeren in elk museum, waar ook ter wereld. V...

Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in?

Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successf...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...