Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

The gold standard in analytical chemistry, Dan Harris' Quantitative Chemical Analysis provides a sound physical understanding of the principles of analytical chemistry and their applications in the disciplines. Dan Harris presents the subject in a rigorous, readable and interesting manner, lucid enough for non-chemistry majors but containing the depth required by advanced undergraduates. For the first time since the book was published in 1978, Harris has worked with a new contributing author,...

With its acclaimed author team, cutting-edge content, emphasis on medical relevance, and coverage based on key experiments, Molecular Cell Biology has justly earned an impeccable reputation as an exciting and authoritative textbook. Avoiding an encyclopedic approach, the book grounds its coverage in the experiments that define our understanding of cell biology, engaging students with the exciting breakthroughs that define the field's history and point to its future. The authors, all world-cla...

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one.

The Sixth Edition of Robert K. Yin's bestseller provides a complete portal to the world of case study research.

Agile Practice Guide has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK Guide) sixth edition, and was devel-oped as the result of collabora...

Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.

Aspects of the English-Speaking World offers students of English and EFL teachers essential information about the five largest countries in the Aglosphere: The United Kingdom, Ireland, The United Status, Canada and Australia.

Each chapter introduces the student to a new country, giving them essential information about that country's people, politics, history, language, and the topices that are most important in that country today.

Aspects of the English-Speaking World also focuses on the use ...

The Complete Maus by Art Spiegelman - the Pulitzer prize-winning Holocaust survivor story'The most affecting and successful narrative ever done about the Holocaust' Wall Street Journal'The first masterpiece in comic book history' The New YorkerThe Pulitzer Prize-winning Maus tells the story of Vladek Spiegelman, a Jewish survivor of Hitler's Europe, and his son, a cartoonist coming to terms with his father's story. Maus approaches the unspeakable through the diminutive. Its form, the cartoon ...

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.