For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

Gain a deeper understanding of the latest contemporary approaches in linear algebra.

Linear Algebra and Its Applications 6th edition provides a strong introduction to the principles and foundations needed to understand practical linear algebra.

The textbook's easy-to-follow layout covers the core concepts of linear algebra, gradually introducing more complex topics in order to build your confidence as you learn. The text solidifies your knowledge by returning to challenging concepts throughou...

This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.

This is the first textbook to focus exclusively on issues of distributive justice on the global scale. It gives clear and up-to-date accounts of the major theories of global justice and spells out their significance for a series of political issues, including climate change, international trade, human rights and migration.

This Element takes stock of the current state of the global climate change regime, illuminating scope for policymaking and mobilizing collective action through networked governance at all scales, from the sub-national to the highest global level of political assembly.

For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.

The 13th Edition includes new real-world examples ...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

This authoritative yet accessible introduction to understanding Europe today moves beyond accounts of European integration to provide a wide-ranging and nuanced study of contemporary Europe and its historical development. This fully updated edition adds material on recent developments, such as Brexit and the migrant and Eurozone crises. The concept of Europe is instilled with a plethora of social, cultural, economic, and political meanings.

Throughout history, and still today, scholars writin...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

The successful design of mechanisms for products, tools and equipment relies on excellent concepts and properly designed details. Both are covered in this book. Many of the examples presented have been realised in practice and properly evaluated, giving the reader/designer a high level of confidence. Every example comes with the considerations underlying the application and the limitations of the particular idea.

This book is based on the work started in the 1960s by W. van der Hoek at Philip...