Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

Materials Selection in Mechanical Design, Fifth Edition, winner of a 2018 Textbook Excellence Award (Texty), describes the procedures for material selection in mechanical design in order to ensure that the most suitable materials for a given application are identified from the full range of materials and section shapes available. Extensively revised for this fifth edition, the book is recognized as one of the leading materials selection texts, providing a unique and innovative resource for st...

For courses in Electrical Engineering. Accessible and applicable learning in electrical engineering for introductory and non-major courses The #1 title in its market, Electrical Engineering: Principles and Applications helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to present basic concepts in a general setting, to show students how the principles of electrical engineering apply to specific problems in their own fields, and to enhance the over...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For management and non-management majors taking an undergraduate course in the principles of management.

REAL managers, REAL experiences With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management and non-management students alike better prepa...

Circuit analysis is the fundamental gateway course for computer and electrical engineering majors. Irwin and Nelms' Engineering Circuit Analysis has long been regarded as the most dependable textbook on the subject. Focusing on the most complete set of pedagogical tools available and student-centered learning design, this book helps students complete the connection between theory and practice and build their problem-solving skills.

Key concepts are explained multiple times in varying formats ...

The Third Edition of this classic text presents the basic concepts of PET imaging technology. Topics include basic physics of PET imaging; detectors, scanners and data collection; storage, display, and PACS; PET radionuclides and radiopharmaceuticals; reimbursement for PET procedures; and performance of PET studies. This revised edition is thoroughly updated and includes information on new PET scanning detectors and PET/MRI scanners; PET/MRI data acquisition; software packages; recently devel...

Industrial Production offers a broad and thorough introduction to the multidisciplinary field of production engineering, with a focus on the production of mechanical products. The book covers design and machining processes, as well as topics such as materials behaviour, manufacturing, assembly and manufacturing machines. It also looks at quality, costs, important aspects of product and production development (including design for production) as well as technical and organisational management.

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„I thoroughly enjoyed reading the book. It is exceedingly informative and reads extremely well, it has a logical structure throughout and also for me a lovely rhythm and pace.“

Dr Simon Templar, Visiting Fellow, Cranfield Centre for Logistics and

Supply Chain Management, Cranfield School of Management,

Cranfield University, United Kingdom.

“During more than 40 years of engaging with European and global intermodal transport I have seen its development with all the ups and downs that belo...

Gain the knowledge and skills you need to provide safe, effective perioperative nursing care! Alexander's Care of the Patient in Surgery, 17th Edition is the definitive resource for nurses and surgical technologists training for a career in the operating room. Illustrated, step-by-step instructions cover patient care in more than 400 surgical interventions, including patient positioning, instrumentation, and postoperative care. Along with the latest on robotic surgery and a review of evidence...

"Learning Teaching" has been one of the most successful guides to English since it was first published in 1994. Its no-nonsense approach has made it a superb teaching textbook for initial training courses, and also an essential handbook for practising ELT teachers. The third edition has been extensively revised and restructured to take recent developments in ELT into account and now includes a DVD featuring a full lesson being taught as well as demonstrations of practical teaching techniques.