- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Prof...

Corporate Communication Worldwide covers a wide range of corporate communication aspects and prepares those who aim to be active in the communication field in an international context. In today’s world, the meaning of worldwide is truly dynamic and this book reflects such new reality.

Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.

This book is not just for reading. Design thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.

Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colle...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interact...

Ultrasound continues to be one of the most important diagnostic tools in medicine and is used by a wide range of healthcare professionals across many applications. This book provides a practical, clinically relevant guide for all practitioners working in the field of abdominal ultrasound. Its aim is to enable the operator to maximize the diagnostic information and recognize the limitations of ultrasound scans.

Accessible, step-by-step approach

Covers the basic related anatomy, technique and u...

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiess...

Based on the market-leading Operations Management text, this is the ideal book for those wanting a more concise introduction to the subject, focusing on essential core topics, without compromising on the authoritative, clear and highly practical approach that has become the trademark of the authors. Revised and updated to reflect the ever-changing world of operations management, the book is rooted in real-life practice with a wealth of examples and case studies from different sectors and i...