Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

This book covers various aspects of modern, professional social work practice from concepts and ideas through to the practical realities of frontline work.

This exciting new text helps researchers to successfully understand and achieve impact in their research, and to demonstrate this impact in order to secure funding and to show excellence in REF

A hands-on, start-to-finish guide to qualitative research, showcasing the complexities and interrelationships of different methods and strategies, taking a flexible, cyclical view of research, rather than a linear one.

Flora provides a comprehensive survey of the major statistical procedures, along with an innovative model-based approach, teaching researchers how to understand and choose the best model to fit their data.

This book looks at the role and purpose of assessment in primary education and provides guidance and practical strategies, so students will gain a firm understanding of assessment and how to use it effectively in their teaching.

By using a fresh, sociological perspective, this book explores the development of sexualities across both public and private spheres, highlighting the history and development of 'sexualities' before looking at how sexualities are framed by cultural factors, including the media, religion, and politics, with thoughtful consideration given to heterosexualities, cis, bi and trans identities.

With contributions from across the globe, this is the first book of its kind to focus specifically on the ethics of education research. Part of the popular BERA/SAGE Research methods in Education series.

Tackling all the obstacles that are associated with presenting research, this handy guide will help students successfully and productively present relevant and engaging material.

Taking a global, comparative look at voting and elections, this Fourth Edition has new chapters on authoritarian elections and regime change, electoral integrity, and voting behaviour