Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

Beginning with ethics and quality and moving through to literature reviews, methodologies, analysis and writing up research reports, this 'how to' manual introduces the reader to foundational concepts and the key skills they need to complete their qualitative psychological research project.

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

Using case studies and real life teaching examples, this book explores how to use technology in teaching. Examples include gamified learning, social media, apps, video streaming and the flipped classroom approach.

This fifth edition of Tony Bush's bestselling text explores the links between educational management theories and the main models of leadership, and their application to policy and practice globally across varied educational contexts.

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

This text is an introduction to learning and teaching in the post compulsory sector, going further than other texts in its exploration of the sector.

A diverse collection of regional experts explore contemporary trends, alternative visions, and new directions for sociological research, raising issues that reflect the complexity of challenges facing future projects on a shared planet.

Thoughtfully curated by bestselling author and blogger Alistair Bryce-Clegg, this beautiful Pinterest-worthy book is brimming with 365 days worth of inspiration for early years practitioners. .