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Proven in North America and abroad, this classic text has earned a reputation for excellent accuracy and mathematical rigour. Previous editions have been praised for providing complete and precise...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

Ship Construction, Seventh Edition, offers guidance for ship design and shipbuilding from start to finish. It provides an overview of current shipyard techniques, safety in shipyard practice, materials and strengths, welding and cutting, and ship structure, along with computer-aided design and manufacture, international regulations for ship types, new materials, and fabrication technologies.

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. How easy it was to lie to strangers, to create with strangers the versions of our lives we imagined. Ifemelu and Obinze are young and in love when they depart military-ruled Nigeria.

Self-assured Ifemelu heads for America. But quiet, thoughtful Obinze finds post-9/11 America closed to...

This new edition of the landmark text Law and Society exposes readers to the dominant theoretical perspectives and sociological methods that are used to explain the interplay between law and society. This twelfth edition continues to preserve Professor Vago's voice, while Steven E. Barkan's use of chapter outlines and summaries, learning objectives, key terms, and additional readings maintains the text's accessibility for today's readers.

The book's foundational approach is brought fully up-t...

Developers, take note: databases aren't just for the IS group any more. You can build database-backed applications for the desktop, Web, embedded systems, or operating systems without linking to heavy-duty client-server databases such as Oracle and MySQL. This book shows how you to use SQLite, a small and lightweight database that you can build right into your application during development. Applications that handle data have an enormous advantage today, and with SQLite, you'll discover how t...

* A wide-ranging introduction to the field of industrial microbiology. * Based on years of teaching experience by experienced lecturers with industrial backgrounds. * Explains the underlying microbiology as well as the industrial application. * Content is divided into three sections: 1.

Essential insight into drug development and the pharmaceutical industry With unprecedented interest in the power that the modern therapeutic armamentarium has to combat disease, the new edition of Drug Discovery and Development is an essential resource for anyone interested in understanding how drugs and other therapeutic interventions are discovered and developed, through to clinical research, registration, and market access. The text has been thoroughly updated, with new information on biop...

Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...

The Story of English is the extraordinary tale of the origins and development of the English language. Two thousand years ago English was confined to a handful of savage tribes on the shores of north-west Europe; More widely scattered, written and spoken than any other language in history, English has become a global phenomenon.