Why study Economics for BusinessGood economic decision making is fundamental to the success of business Economic decisions lie at the heart of business. Economics is all about the choices between alternatives and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make them successfully when you take up a job or perhaps run your own business.

Businesses need to make choices of what and how much to produce, what techniques to use, who t...

For introductory courses in managerial finance. Help students apply financial concepts to solve real world problems with a proven teaching and learning framework The Teaching and Learning System -- a hallmark feature of Principles of Managerial Finance, Brief -- weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 8th Edition, Global Edition, concentrates on the material students need to know in order to make effective f...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

A contemporary approach to behavioural statistics.

Nolan and Heinzen offer an introduction to the basics of statistics that is uniquely suited for behavioural science students. This edition provides coverage anchored to real-world stories, a highly visual approach to presenting data, helpful mathematical support, and useful step-by-step examples. Focusing on emerging trends that are redefining contemporary behavioural statistics, this text helps students get to grips with a challenging subjec...

Bringing global issues to life.

Pulsipher’s World Regional Geography shows the rich diversity of human life and demystifies global issues by representing the daily lives of different people in the various regions of our globe. A thematic framework and consistent end of chapter support helps students think critically about the local and global impacts of environment, gender and population, urbanization, globalization and development, and power and politics.

Now in its second edition, A Textbook of Cultural Economics is an established resource for many courses, including economics of the arts, the cultural and media industries, and the digital creative economy. Authored by Ruth Towse, a widely recognised expert in cultural economics, the book offers a comprehensive, up-to-date overview and analysis of the field in the digital era. Written in an accessible style, and with suggestions for further reading, it covers a range of topics, from the more ...

A complete resource for finance students, this textbook presents the most common empirical approaches in finance in a comprehensive and well-illustrated manner that shows how econometrics is used in practice, and includes detailed case studies to explain how the techniques are used in relevant financial contexts. Maintaining the accessible prose and clear examples of previous editions, the new edition of this best-selling textbook provides support for the main industry-standard software packa...

Fully revised and updated, this second edition of Water Ethics continues to consolidate water ethics as a key dimension of water-related decisions. The book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Alongside updated references and the introduction of discussion questions and recommended further re...

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.

Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...

This unique book discusses programming, design and building evaluation providing a `joined up' approach to building design. By linking the functional and architectonic qualities of a building, the authors show the practical implications of the utility value of buildings. Starting by looking at how the relationship between form and function has been dealt with by different approaches to architecture from a historical perspective, it goes on to discuss how the desired functional quality and uti...