Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

An approachable, holistic guide to qualitative inquiry across a wide range of interpretive perspectives, including thematic, narrative and arts-based types of inquiry, now with updated examples, a fresh text design and improved navigation.

This landmark handbook brings together the fundamentals of counselling children and young people, across theory, research, skills and practice. It addresses what every successful trainee or practitioner needs to know in a way that is comprehensive, accessible and jargon-free.

Using case studies and real life teaching examples, this book explores how to use technology in teaching. Examples include gamified learning, social media, apps, video streaming and the flipped classroom approach.

This is the only comprehensive guide to the world of NoSQL databases, with in-depth practical and conceptual introductions to seven different technologies: Redis, Neo4J, CouchDB, MongoDB, HBase, Postgres, and DynamoDB. This second edition includes a new chapter on DynamoDB and updated content for each chapter.

Data is getting bigger and more complex by the day, and so are your choices in handling it. Explore some of the most cutting-edge databases available - from traditional relational datab...

Never before have our cities been as important as they are now. The drivers of innovation and growth, they are essential to the prosperity of nations. But they are also destructive, plunging us into housing crises and deepening inequality.

How can we keep the good and break free of the bad?In this bracingly original work of research and analysis, leading urbanist Richard Florida explores the roots of this new crisis and puts forward a plan to make this the century of the fairer, thriving metr...

Among the challenges museums face when displaying digital objects are widely held assumptions about the nature of these objects and the material, social, and political foundations of digital art practices.

Museum Object Lessons for the Digital Age urges readers to question their assumptions through four wide-ranging chapters, each focused on a single object—a box, a pen, an effigy, and a cloak. The book begins with an introduction exploring the legacies of older forms of media and earlier m...

A book for teaching and self-learning, "Between the Signs" is particularly useful for interpreters as it will guide you towards acquiring a note-taking technique that is faster than writing, associative and language-independent.

With the help of "Between the Signs", learn how to develop your own pictograms and symbols, how to structure your notes efficiently, and practise note-taking alone as well as in groups.

Teachers and learners will benefit from the exercises that include practical illus...

From ancient times, mathematics has developed side-by-side with physics; only in the last two hundred years they came apart as different branches of science. Extensive use of mathematics in other sciences, such as biology, chemistry, economics, pharmacology, environmental and social sciences is even more recent. Nowadays, knowledge of mathematical techniques is indispensable also for students and researchers in these fields.

The series of textbooks “Mathematics that Works” presents mathem...

War is coming. In Tribalization Koert Debeuf depicts war as an inevitable outcome should the current decreasing of democracy and globalization continue. To describe this worldwide process towards more authoritarian nationalism and fundamentalism The author coins the term tribalization to describe this worldwide process, towards a more authoritarian nationalism and fundamentalism, and reminds his readership of the highly similar 1930s. The election of Donald Trump as president of the United St...