This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

75 fail-proof recipes for delicious ice-cream and gelati from the world's most trusted and bestselling Italian cookbook series.Italian Cooking School: Ice Cream is the latest addition to this fail-proof Italian cookbook series. Step-by-step instructions and photography guide readers through the preparation process and ensure success every time. Chapters cover ice creams, sorbets, frozen desserts and chilled desserts.Phaidon proudly presents the Italian Cooking School series from The Silver Sp...

Build a strong foundation on the principles and procedures of modern forensic science. Forensic Science, 4th edition, Global Edition, by Andrew Jackson, Julie Jackson, Harry Mountain, and Daniel Brearley, is a perfect introductory guide for newcomers to the field. Its learner-friendly text guides you through the entire process of conducting forensic science.

The book carefully examines each part of the process, teaching you the proper procedure for gathering evidence from a crime scene, how t...

For courses in computer programming for business and engineering. Introduction and Advancement in C++ ProgrammingAbsolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing students with an opportunity to master the language completely.

Adaptable to a wide range of users, the text is appropriate for beginner to advanced programmers familiar with the C++ language. The Sixth Edition covers everything from basic sy...

This package includes MasteringChemistry (TM) For courses in Organic Chemistry (2-Semester) A framework for organic chemistry built around the similarities in reaction types Paula Bruice's presentation in Organic Chemistry, Eighth Edition provides mixed-science majors with the conceptual foundations, chemical logic, and problem-solving skills they need to reason their way to solutions for diverse problems in synthetic organic chemistry, biochemistry, and medicine. The Eighth Edition builds a ...

For courses in human biology Explore Human Biology in Relation to Current Issues, in the Text and Online. Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to students' lives.

Using a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues Eighth Edition not only demystifies how the human body works but also ...

Exploring the central themes in modern American cultural studies and discussing how these themes can be interpreted, American Cultural Studies offers a wide-ranging overview of different aspects of American cultural life such as religion, gender and sexuality, regionalism, and ethnicity and immigration. The fourth edition has been revised throughout to take into account the developments of the last four years. Updates and revisions include:discussion of Barack Obama's time in the White Housec...

Historians have become increasingly sensitive to social and cultural theory since the 1980s, yet the actual methods by which research is carried out in History have been largely taken for granted. Research Methods for History encourages those researching the past to think creatively about the wide range of methods currently in use, to understand how these methods are used and what historical insights they can provide. This updated new edition has been expanded to cover not only sources and me...

Many shops have simplified their production control by using card-based systems such as kanban and Constant Work-in-Process (ConWIP). Although these systems provide a simple and highly effective visual approach for controlling manufacturing and service operations, all too many shops struggle with failed implementations or achieve results that fall below expectations. These outcomes can be attributed to a poor fit between the actual control problem and the solution applied.

This book takes a d...

This new fourth edition takes the reader through the complex network of policy development with activities which make a potentially dry subject matter come alive.