The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster or dreams up an idea for an infographic is faced with some important questions:

* Why is it better to put this photo here rather than there?

* What background color should I use for my presentation?

* What do I need to bear in mind when creating an internet page?

* Is it better to use a table, a graph or an i...

A Theory of Adaptation explores the continuous development of creative adaptation, and argues that the practice of adapting is central to the story-telling imagination. Linda Hutcheon develops a theory of adaptation through a range of media, from film and opera, to video games, pop music and theme parks, analysing the breadth, scope and creative possibilities within each. This new edition is supplemented by a new preface from the author, discussing both new adaptive forms/platforms and recent...

'Professional Capital is an incisive critique of the failing reform movements in many countries and a powerful manifesto for the only strategy that can and does work. Hargreaves and Fullan set out exactly and undeniably why the only way to move forward is to honor and improve the profession of teaching. This book should revolutionize how policy makers and practitioners alike think and act in education.' - Sir Ken Robinson, educator and author 'I love the focus on professional capital and deci...

User experience design is the discipline of creating a useful and usable Web site or application that's easily navigated and meets the needs of the site owner and its users. There's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That's where the updated edition of this important book comes in.

With new information on design principles, mobile and gestural interactions, content strategy, r...

Covering both trade and international finance, this innovative text provides a thoroughly up-do-date and comprehensive treatment of each area. Throughout, the theory is illustrated with empirical evidence and an abundance of relevant case studies. It includes an online study guide.

A comprehensive introduction for undergraduate students, Sensorimotor Control and Learning is a landmark book in the growing multidisciplinary area of human movement science that integrates findings from neuroscience, kinesiology and psychology to present a state-of-the-art account of how humans carry out goal-directed actions.

The Shut Up and Shoot Freelance Video Guide is an easy-read crash course in the ins and outs and hundred little details of creating video works for hire. This ultra-friendly visual field guide for freelance videographers picks up where The Shut Up and Shoot Documentary Guide leaves off and gives you more detailed practical production strategies and solutions not found anywhere else on:* Marketing videos* Music Videos* Wedding videos* Music performance videos* Live event videos* Corporate vide...

The Penguin English Library Edition of The Adventures of Huckleberry Finn by Mark Twain 'I'm unfavorable to killin' a man as long as you can git around it; it ain't good sense, it ain't good morals. Ain't I right?' The original Great American Novel, an incomparable adventure story and a classic of anarchic humour, Twain's masterpiece sees Huckleberry Finn and Jim the slave escape their difficult lives by fleeing down the Mississippi on a raft. There, they find steamships, feuding families, an...

The Penguin English Library Edition of Daisy Miller and The Turn of the Screw by Henry James"I'm a fearful, frightful flirt! Did you ever hear of a nice girl that was not?"This edition contains two of Henry James's most popular short works. Travelling in Europe with her family, Daisy Miller, an exquisitely beautiful young American woman, presents her fellow-countryman Winterbourne with a dilemma he cannot resolve. Is she deliberately flouting social convention in the outspoken way she talks a...

Cambridge English Proficiency 1 for updated exam (commencing March 2013) contains four complete and authentic examination papers for Cambridge English Proficiency, also known as Cambridge Certificate of Proficiency in English (CPE). This collection of examination papers provides the most authentic exam preparation available. They allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques.

This pack contains the Stude...