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Strategic Innovation Management
2020 || Paperback || Joe Tidd e.a. || Wiley
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, s...
Research Methods For Business / 8th edition
A Skill Building Approach
2020 || Paperback || Roger Bougie e.a. || Wiley
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes-Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writin...
Operations Management / 7th edition
An Integrated Approach
2020 || Paperback || R. Dan Reid e.a. || Wiley
As the business environment continues to rapidly change, Dan Reid and Nada Sanders have developed an integrated approach that makes the introductory OM course accessible and engaging for all business majors. Beyond providing a solid foundation, this text covers emerging topics like Artificial Intelligence, Robotics, Data Analytics, and Sustainability and gives equal time to strategic and tactical decisions in both service and manufacturing organizations.
Investigating Culture / 3rd editon
An Experiential Introduction to Anthropology
2020 || Paperback || Carol Delaney e.a. || Wiley || met inkijkexemplaar
The third edition of Investigating Culture: An Experiential Introduction to Anthropology, the highly praised innovative approach to introducing aspects of cultural anthropology to students, features a series of revisions, updates, and new material. * Offers a refreshing alternative to introductory anthropology texts by challenging students to think in new ways and apply cultural learnings to their own lives * Chapters explore key anthropological concepts of human culture including: language, ...
Meriam's Engineering Mechanics / 9th edition
Dynamics SI Version
2020 || Paperback || James L. Meriam e.a. || Wiley
Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Dynamics, 9th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, the text includes a number of helpful sample problems.
To help students build necessary visualization...
The Startup Owner's Manual / 1st edition
The Step-By-Step Guide for Building a Great Company
2020 || Hardcover || Steve Blank e.a. || Wiley
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Le...
A Social History of the Media / 4th edition
2020 || Paperback || Asa Briggs e.a. || Wiley
The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time. This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media histo...
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
Phonetics
Transcription, Production, Acoustics, and Perception
2020 || Paperback || Henning Reetz e.a. || Wiley
An accessible yet in-depth introductory textbook on the basic concepts of phonetics, fully updated and revised
This broad, interdisciplinary textbook investigates how speech can be written down, how speech is produced, its acoustic characteristics, and how listeners perceive speech. Phonetics: Transcription, Production, Acoustics, and Perception introduces readers to the fundamental concepts of the discipline, providing coverage of all four areas of phonetics. This comprehensive textbook also...
An Introduction to Social Psychology / 7th edition
2020 || Paperback || Miles Hewstone e.a. || Wiley
This definitive resource in social psychology includes engaging study tools designed to help students grasp the underlying theories and the latest research in the field.
In the 7th edition of An Introduction to Social Psychology, students will discover a wealth of tools to help them understand the theories and fundamental knowledge in the ever-evolving field of social psychology. With contributions leading psychologists, this feature-rich edition includes Theory Boxes, Research Close-ups, and...