When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

Logistics: Principles and Practice is a general introduction to logistics. The specialized field of logistics is growing fast. Fulfilling orders on time is of crucial importance in the modern age of internet economy and just-in-time production.