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Resultaten (11)
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Hospitality Experience / Druk 3
An Introduction to hospitality management
2022 || Paperback || Frans Melissen e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- Provides a complete overview of the hospitality industry;
- includes an extensive chapter on intercultural hospitality experiences;
- offers interesting analysis as well as engaging real-world examples.
Hospitality Experience is an exciting introduction to hospitality management. Step-by-step it shows students how to create and manage unique hospitality experiences. The book provides clear answers to important questions regarding hospitality management, beginning with what it is and who the...
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Intercultural Skills for International Business and International Relations (Heruitgave)
A manual with Exercises
2018 || Paperback || Paul Verluyten || Acco uitgeverij || met inkijkexemplaar
This introduction to intercultural communication in international business, international relations and other situations of cross-cultural contact features the following unique highlights:
• It is rooted in history and anthropology, allowing the reader to situate intercultural issues in a wider humanistic framework.
• It offers practical advice that will be directly helpful in concrete intercultural settings.
• It goes through great lengths to warn against oversimplification and stereot...
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Organizational Behaviour / 2nd edition
2017 || Paperback || Timothy Campbell e.a. || Pearson
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-lif...
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
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Marketing for Hospitality and Tourism / 8th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...
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Communication in Organizations / 2nd edition
Basic Skills and Conversation Models
2018 || Paperback || Henk T. Van der Molen e.a. || Taylor & Francis
One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.
This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaki...
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The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
Collins COBUILD Advanced Learner's Dictionary / 9th edition
2018 || Paperback || Collins || HarperCollins
The 9th edition of the Collins COBUILD Advanced Learner's Dictionary has been revised and updated to include detailed coverage of today's English in a clear, attractive format. Ideal for upper intermediate and advanced learners of English, this dictionary covers all the words, phrases and idioms that students need to master in order to speak and write effective English. Thousands of updated examples taken from the 4.5- billion word Collins Corpus, show learners how the words are used in authe...
Organizational Behaviour / 4th edition
2022 || Paperback || Daniel King e.a. || Oxford University Press
Have you ever wondered: * what motivates some people to work for free?* what the future of work will look like in a post-pandemic world? * why organizational values and culture are so critical to success?The authors explore the answers to these questions and more in this bestselling introduction to organizational behaviour. Featuring the flagship Junction Hotel running case study, this text is the most practical, critical, and complete guide to the subject. The authors have extensively revise...
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Food and Beverage Management / 6th Edition
2018 || Paperback || Bernard Davis e.a. || Taylor & Francis
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...