- Dé standaard op het gebied van marktonderzoek;

- praktisch en helder gestructureerd handboek voor het complete marktonderzoeksproces;

- biedt alle tools om het onderzoeksproces stapsgewijs uit te kunnen voeren.

Marktonderzoek is het complete basisboek voor alle opleidingen waar studenten in het kader van afstuderen of stage zelf marktonderzoek doen. Het onderzoeksproces staat centraal, waarbij de nadruk ligt op het onderlinge verband tussen de verschillende fasen van onderzoek. Er is uitge...

An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).

Illustrated with contemporary examples, a new critical analysis of The Big Bang Theory, and in-depth methods for criticism, this updated Third Edition reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication.

Throughout the book, students...

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

Introductory textbook offering intercultural communication students a fuller understanding of how culture and communication affect and effect eachother.

Examines state-of-the-art research and knowledge regarding nonverbal behavior and applies that scientific knowledge to a broad range of fields.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.