In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Covering both general and advanced aspects of multivariate methods, this handbook focuses on regression analysis of cross-sectional and longitudinal data with an emphasis on causal analysis and provides readers with an introduction to and exploration of a large range of techniques.

Whether students are doing interviews in their own research or just using other researchers' data, this book tells them everything they need to know about designing, planning, conducting and analyzing quality interviews.

Now featuring an expanded range of examples of critical discourse analysis in action, and across a wide variety of disciplines, and two new chapters on multimodality and social media, this book continues to provide readers with a sophisticated and nuanced treatment of discourse studies from experts in the field

With coverage of both original ideas and the authors' own practical experiences, this book helps readers to unlock the importance of reflexivity and understand its benefits.

Examines humanities and social sciences around the idea of postmodernism. This book leads the reader on an exhilarating tour encompassing the end of Marxism, the enchantment of fashion, symbolism about sex and the body, and the relations between economic exchange and death.

Part of the SAGE Swifts series, this book examines the changing and competing conceptualizations of the political and the social in the Western European intellectual tradition, in particular, the way in which political thought and its consequences in action have become divorced from social and cultural experience.

In Social Life, the authors highlight, explain, and scrutinize socio-theoretical analyses of contemporary social relations and conditions - put forward by eight modern social theorists - and analyse how these have informed sociological inquiries into people's lives in today's social world.

Looking at the rise of the auto-industrial economy and evaluating its effect on modern society, this book provides a succinct exploration that will be of interest across the social sciences