Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

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Based on the seminal text from the beginning of the Twenty-first Century, Doing Critical Management Research (SAGE, 2000), Alvesson and Deetz have broadened their focus to provide an authoritative and insightful framework for navigating critical theories and methods across all of the social sciences.

Grounded in real examples, this book gives you the skills and confidence to conduct rich, systematic analysis of print and digital documents.

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The first book on the market giving step-by-step guidance to students on how to do qualitative content analysis.

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