The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

But I do know, however, that I will return one day to Africa to learn its true history, to unravel its mysteries, to walk down its endless routes and trails, to enter the magic of its legends; to become entranced in its wild and rough places, to enjoy its seas and deserts, its heavy rains or sandstorms, its shiny moons or bright sunshine.

I will live again with its people to dream again I am a bird that flies over this vast geography, a painter who slowly captures the colour of its scenery, ...

Johan Huizinga’s theory of play as set out in his Homo Ludens encouraged many other scholars all over the world to reflect upon play and games in culture. The wish to get an overview of this productive reception is the aim of this open bibliography (open, because reflection on Huizinga is ongoing and updates will be welcomed in next editions). The compiler is Léon Hanssen, an eminent Dutch cultural historian and writer. Hanssen wrote a dissertation on Johan Huizinga (Huizinga en de troost ...

The clock is ticking! Take action now...

Nobody can hold back the future, but now is the time to view things in advance, and that is better than hindsight. Gen Z is longing for change and is taking its place in the workspace! They will take over and shape society, step by step. Only, what is their view of the world? How do they perceive the previous generations?Which choices will they make? How do you get in touch with them? And how will Generation Alpha turn out? This is already the 3rd book...

This book explains the alarming and developing influence from radical liberalism on political, social and spiritual matters in the US and Canada. In Canada, two political parties, Liberals and NDP, publically oppose long-existing Judeo-Christian values, norms and principles.

In the US, the Far Left show similar disrespect for the same long-held values, norms and principles. The history of radical liberalism reveals the immense human suffering it has caused in the world. We may expect that tod...

In a world that is increasingly recognizing the importance of inclusivity and acceptance, this extraordinary book takes you by the hand and invites you to celebrate the vibrant and resilient transgender community. With profound stories, insightful interviews, and thought-provoking discussions, this book aims to uplift and empower not only the transgender community but all readers who wish to embrace diversity and make a positive change in the world.

Think of nature and you’re likely to picture a forest, not a freeway. But how natural is nature really? We live in a world of constructed wildlife reserves, rainbow tulips, designer babies and cultured meat. We control a tomato’s biology so precisely, you can hardly call it natural anymore. Meanwhile, our grip on the Internet and the financial markets has grown so slight that they’re coming to resemble forces of nature.

Using countless well-known examples and scientific insights, Koert ...

INSTANT NEW YORK TIMES BESTSELLER

A NEW YORK TIMES NOTABLE BOOK OF 2018

ONE OF THE ECONOMIST'S BOOKS OF THE YEAR

AND A PERFECT HOLIDAY GIFT

"My new favorite book of all time." --Bill Gates

If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science.

Is the world really falling apart? Is the ideal of progress obsolete? In th...

Brimming with messages of love, practical tips, inspiring quotes, heartfelt reflections and funny anecdotes, The Little Book of Mum is an ode to the highs and lows of motherhood.

"Best friend" is a promise, not a label Your best friend is your whole world: the bubbles in your champagne, the one who lifts you up when you're feeling down and who fills your life with joy and sparkles. Now and forever, we're in this together!