This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

The Books That Shaped Art History provides an invaluable roadmap of the field by reassessing the impact of the most important texts of art history published during the 20th century. Each of the sixteen incisive chapters, focusing on a single book, is written by a leading art historian, curator or one of the promising scholars of today. In bringing these cross-generational contributions together, the book presents a varied and invaluable overview of the history of art, told through its most en...