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Resultaten (1502)
morgen verzonden
Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
morgen verzonden
The Bezos Blueprint
communication Secrets that Power Amazon's Success
2022 || Paperback || Carmine Gallo || Macmillan
From Carmine Gallo, the bestselling author of Talk Like Ted, comes The Bezos Blueprint, which teaches you the communication and leadership secrets of Jeff Bezos and how to master them.
Award-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs. Isaacson’s answer? Jeff Bezos.
The Amazon founder shares the traits that made Isaacson’s inno...
morgen verzonden
The Bezos Blueprint
Communication Secrets that Power Amazon's Success
2023 || Paperback || Carmine Gallo || Veltman Distributie Import Books
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TED.
morgen verzonden
Corporate Integrity and Accountability
2020 || Paperback || George G. Brenkert || SAGE
In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.
morgen verzonden
Understanding Management Research
An Introduction to Epistemology
2021 || Paperback || Phil Johnson e.a. || SAGE
An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || John Wiley and Sons Ltd
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
morgen verzonden
Myths of Marketing
Banish the Misconceptions and Become a Great Marketer
2024 || Paperback || Grant Leboff || Kogan Page Ltd
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Business Research Projects
A solution-oriented approach
2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis
Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....
morgen verzonden
Public Communication Campaigns
2012 || Paperback || Ronald E. Rice || SAGE
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
