In dit boekje vind je zes interviews met ondernemers die laten zien dat je als ondernemer niet gedwongen bent je op eigenbelang te richten. En dat de grootste voldoening van het ondernemen ligt in het werken aan iets waaraan anderen behoefte hebben en waaraan je je vaardigheden oefent en ontwikkelt. Hun ondernemingen zijn zó georganiseerd dat ze 'van zichzelf' zijn. Ze kunnen niet (meer) verkocht worden en daarin ligt de sleutel voor toekomstgericht ondernemen.

Interviews met:

Hans van den B...

Ondernemen doe je met passie, bevlogenheid en vanuit je hart. Als kostwinner moet je echter voldoende omzetten. Ondernemer én kostwinner zijn betekent laveren in een spanningsveldHerken jij dit spanningsveld tussen een inkomen moeten genereren en je ondernemersdroom willen realiseren? Zit je niet lekker in je vel en heb je last van financiële, emotionele of mentale stress, dan heeft dit een weerslag op jou en je onderneming. Tegelijkertijd: the show must go on, want je bent kostwinner. Het ...

A groundbreaking guide to rejecting the default path and designing your dream life - from social media star, entrepreneur and inspirational writer of 'The Curiosity Chronicle' newsletter, Sahil Bloom.

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the maingeopolitical regions (Europe, ...

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

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In this book, high-level practitioners and academic thought leaders, including contributions fro...