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Resultaten (1128)
morgen verzonden
Strategic Social Marketing
For Behaviour and Social Change
2021 || Paperback || Jeff French e.a. || SAGE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
morgen verzonden
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
1900 || Paperback || A J Earley || SAGE
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
morgen verzonden
Cross-Cultural Management
A Contemporary Approach
2023 || Paperback || Jasmin Mahadevan || SAGE
An essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.
morgen verzonden
What Do We Know and What Should We Do About the Future of Work?
2019 || Paperback || Melanie Simms || SAGE
What Do We Know and What Should We Do About The Future of Work? is part of a new book series offering short, up-to-date overviews of key issues often misrepresented or simplified in the mainstream media.
morgen verzonden
Sustainable Marketing
A Holistic Approach
2021 || Paperback || Mark Peterson || SAGE
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
morgen verzonden
International and Comparative Employment Relations
Global Crises and Institutional Responses
2021 || Paperback || Greg J Bamber e.a. || SAGE
International and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a comparative approach, and this seventh edition has been thoroughly updated with new examples and discussion questions to engage students and encourage critical thinking.
HBR Guide to Better Business Writing (HBR Guide Series)
Engage Readers, Tighten and Brighten, Make Your Case
2022 || Paperback || Bryan A. Garner || Harvard Business Review Press
morgen verzonden
HBR Guide to Persuasive Presentations (HBR Guide Series)
2024 || Paperback || Nancy Duarte || Van Ditmar Boeken B.V.
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Persuasive Presentations
The OEE Primer
Understanding Overall Equipment Effectiveness, Reliability, and Maintainability
2010 || Paperback || D.H. Stamatis || Taylor & Francis
Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...
Reeds 21st Century Ship Management
2014 || Paperback || Captain John W Dickie || Bloomsbury Publishing
Ship management has constantly had to evolve to take into account the advancements in technology as well as the demands of the shipping industry. Having internet access and email on board ship has meant that the ship manager has to possess certain sets of skills to function effectively in the post, including computer literacy. The emergence of large multi-national ship management companies has also changed how business is conducted and this is turn means that the ship manager and tiers of man...