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Resultaten (1131)
morgen verzonden
Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
morgen verzonden
Performance Management Systems
An Experiential Approach
2021 || Paperback || Arup Varma e.a. || SAGE
An experiential and skills-building approach, exploring the realities and complexities of performance management. Cross-cultural cases, review questions and exercises provide students with the practical skills they need to understand how performance management links to business results.
morgen verzonden
Work Rules!
Insights from Inside Google That Will Transform How You Live and Lead
2024 || Paperback || Laszlo Bock || John Murray Press
From the brilliant and innovative head of Google's people operations - the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.
morgen verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
2021 || Paperback || Brad Jackson e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Business Analysis and Valuation: 5th edition
IFRS edition
2019 || Paperback || Erik Peek e.a. || Cengage Learning
Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial statement data in various valuation tasks.Centred around the IFRS Standards, this text demonstrates how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but also placing students in a confident position to apply these.
morgen verzonden
A Step-By-Step Introduction to Statistics for Business
2018 || Paperback || Richard N Landers || SAGE
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.
morgen verzonden
Collecting Qualitative Data Using Digital Methods
2021 || Paperback || Rebecca Whiting e.a. || SAGE
An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.
morgen verzonden
Management Decision-Making, Big Data and Analytics
2021 || Paperback || Simone Gressel e.a. || SAGE
An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
Vulture Capitalism
Corporate Crimes, Backdoor Bailouts and the Death of Freedom
2025 || Paperback || Grace Blakeley || Bloomsbury Publishing PLC
*A Foyles Top 10 Read for March and one of Glamour's Best Books of March*
Longlisted for the inaugural Women's Prize for Non-Fiction
'A galvanising takedown of neoliberalism's "free market" logic, one rooted in as much history as it is in current events' NAOMI KLEIN
'A must-read for anyone keen to put the demos back in democracy' YANIS VAROUFAKIS
Everything you know about capitalism is wrong.
Free markets aren't really free. Record corporate profits don't ...
