Dit boek is voor verkopers die diensten verkopen en daarnaast een belangrijke adviesrol hebben (consultative sellers).

Veel verkopers voelen zich ongemakkelijk bij verkopen. Nog steeds worden er ‘trucjes’ geleerd om de verkoopresultaten te manipuleren. Auteur Marie-José Giebels gelooft daar niet in. Ze gelooft in het verleggen van de focus van effectief naar affectief. Op het moment dat je echt wilt horen wat er speelt bij jouw klant, kun je niet alleen beter advies geven, maar voelt ee...

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