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Resultaten (71)
Global Marketing, Global Edition (e-book)
2019 || E-book via Bookshelf || Mark C. Green e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global ...
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Understanding Social Enterprise
Theory and Practice
2021 || Paperback || Rory Ridley-Duff e.a. || SAGE
Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global impact, and sustainability. The 3rd edition includes new case studies and updates to literature, research, policy and legal references.
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Digital Luxury
Transforming Brands and Consumer Experiences
2019 || Paperback || Wided Batat || SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
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Managing Change in Organizations
How, What and Why?
2020 || Paperback || Stefan Sveningsson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
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50 Jaar anders ondernemen, 2e herz. druk / Druk 02
Nieuwe utopische idealen
2019 || Paperback || Loek Dijkman || Uitgeverij de Kunst
Bij de 2e, herziene druk:
"Wie het boek van Loek Dijkman leest maakt kennis met een idealist, een filantroop, een utopist. Hij leest dat waarde niet gaat over geld. Dat voldoening niet synoniem is met rijk worden. Dat succes te vaak gelijk wordt gesteld met financieel succes. En zo’n lezer zou tot de conclusie kunnen komen dat Loek Dijkman een goedbedoelende, wereldvreemde, van iedere realiteitszin verstoken hemelbestormer is. Die conclusie deugt niet. Het mooie van Loek Dijkmans leven en v...
Supply Chains in Action
A Case Study Collection in Supply Chain, Logistics, Procurement and Operations Management
2019 || Hardcover || Richard Wilding || Kogan Page Ltd
Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.
The Heart of Change
Real-Life Stories of How People Change Their Organizations
2019 || Hardcover || John P. Kotter e.a. || Harvard Business Review Press
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Financial Accounting Theory / 8th edition
2019 || Hardcover || William Scott e.a. || Pearson
This new edition continues to include considerable coverage of accounting standards oriented to 2018 IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves. Despite its theoretical orientation, Financial Accounting Theory, 8/e does not ignore the institutional structure of financial accounting and s...
The Role of the Management Accountant
Local Variations and Global Influences
2019 || Paperback || Lukas Goretzki e.a. || Taylor & Francis
There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complemen...
Principles of Marketing, European Edition (e-book)
2019 || E-book via Bookshelf || Phil T. Kotler e.a. || Pearson
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative custom...