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Export planning met MyLab / Druk 2

A 10-step approach

2021 || Paperback || Joris Leeman || Pearson || met inkijkexemplaar || ook als eBook

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...