For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.

The 13th Edition includes new real-world examples ...

This authoritative yet accessible introduction to understanding Europe today moves beyond accounts of European integration to provide a wide-ranging and nuanced study of contemporary Europe and its historical development. This fully updated edition adds material on recent developments, such as Brexit and the migrant and Eurozone crises. The concept of Europe is instilled with a plethora of social, cultural, economic, and political meanings.

Throughout history, and still today, scholars writin...

- S'immerger dans le français de la vie quotidienne et découvrir les réalités francophones dans des documents authentiques didactisés. - S'adapter à différentes situations de classe : grande liberté et souplesse d'utilisation. - Comprendre le fonctionnement de la langue grâce à un apprentissage guidé de la grammaire. - S'entrainer au DELF/DALF avec une préparation progressive - Optimiser la mémorisation du lexique grâce aux pages " vocabulaire " : exploitation créative et ludiq...

Nuevas y emocionantes intrigas de la detective más famosa del ELE, con los personajes de siempre, nuevas incorporaciones y su característico toque de humor

Reflejan la realidad social y culturas del siglo XXI

Destacan por su sensibilidad lingüística y por presentar con naturalidad la oralidad y la lengua cotidiana

Incluyen un glosario multilingüe al final del libro

Cuenta con MP3 descargaable, notas léxicas y culturales y actividades de comprensión.

Het derde deel van deze serie leidt naar niveau B1.

Aula internacional Plus biedt u:

• Meer activiteiten voor de behandeling van de grammatica

• Meer oefeningen

• Meer video’s

• Meer aandacht voor de woordenschat

• Een betere integratie van de cultuur

• Een herziene en uitgebreide grammatica

• Een nog interactievere ervaring

Geschäftliche Begegnungen B1+ ist ein modernes und kommunikatives Lehrwerk für motivierte erwachsene Lerner, die Deutsch im beruflichen Alltag rezeptiv und produktiv beherrschen wollen. Es schließt an Geschäftliche Begegnungen A2+ an.

Geschäftliche Begegnungen B1+ berücksichtigt die sprachlichen und grammatischen Anforderungen erwachsener Lerner auf dem Niveau B1 des Europäischen Referenzrahmens für Sprachen. Wichtige grammatische Aspekte der Sprachniveaus A1 und A2 werden wiederholt ...

This second edition of European Basic Treaties contains the texts of the Treaty on European Union, the Treaty on the Functioning of the European Union and the EU Charter of Fundamental Rights (including the latter's `Explanations').

This edition incorporates all rectifications and treaty amendments, up until 1 July 2013, including those that follow from the accession of Croatia to the EU on that date.

It also contains the provisions of the Treaty of Lisbon that exist alongside these three cor...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Providing short, clear and accessible explanations of the main areas of EU law, Understanding European Union Law is both an ideal introduction for students new to EU law and an essential addition to revision for the more accomplished. This eighth edition has been fully revised and updated with the latest legislative changes and includes an in-depth discussion of 'Brexit' and its implications for EU-UK relations. The book provides readers with a clear understanding of the structures and ration...