The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

A revised and updated edition of 'How to Master the Art of Selling', which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently.

A completely revised and updated edition of the bestselling productivity guide

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain managementSupply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pr...

A much loved, highly regarded Leadership text which provides a refreshing counterpoint to traditional textbooks. It is not a typical textbook but rather presents a new framework for understanding leadership.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

- Integrale benadering van het thema informatie en control;

- brengt samenhang aan tussen de verschillende vakgebieden;

- stevig basisboek met mogelijkheid tot verdieping in de vervolgdelen.

In Basisboek Informatie & Control ligt het accent op de problemen waar organisaties tegenaan lopen op het gebied van informatie en control. Daarbij wordt uitgebreid gekeken naar mogelijke oplossingen voor deze problemen. Aan bod komen o.a. de grondslagen van interne beheersing en administratieve organisat...

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...

The #1 New York Times bestseller. Over 1 million copies sold!

Tiny Changes, Remarkable Results

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...