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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)

Building, Measuring, and Managing Brand Equity

2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

56,67
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Campbell Biology in Focus, Global Edition (e-book)

2021 || E-book via Bookshelf || Lisa Urry e.a. || Pearson

For introductory biology course for science majors Focus. Practice. Engage.

Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining t...

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Marketing Communications (e-book)

A European Perspective

2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson

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Accounting Information Systems, Global Edition (e-book)

2020 || E-book via Bookshelf || Marshall Romney e.a. || Pearson

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...

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Educational Psychology, Global Edition (e-book)

2021 || E-book via Bookshelf || Anita Woolfolk || Pearson

For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of t...

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Manufacturing Engineering and Technology in SI Units / 7th edition (e-book)

|| E-book via Bookshelf || Serope Kalpakjian e.a. || Pearson

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Principles of Managerial Finance, Global Edition (e-book)

2022 || E-book via Bookshelf || Chad J. Zutter e.a. || Pearson

For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingl...

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Computer Networking: A Top-Down Approach, Global Edition (e-book)

2022 || E-book via Bookshelf || James Kurose e.a. || Pearson

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Marketing: An Introduction / 15th Global Edition (e-book)

2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

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Power Electronics: A First Course / 2nd edition (e-book)

Simulations and Laboratory Implementations

2022 || E-book via Bookshelf || Ned Mohan e.a. || John Wiley and Sons Ltd

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also c...