The authors of this updated edition of a bestseller invite you to reflect on how you influence your students and collaborate with your colleagues.

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

This seminal work of scholarship, which traces the development of literacy in medieval England, is now fully updated in a third edition. This book serves as an introduction to medieval books and documents for graduate students throughout the world. Features a completely re-written first chapter, 'Memories and Myths of the Norman Conquest', and a new postscript by the author reflecting on the reception to the original publication and discussing recent scholarship on medieval literacy. Includes...

Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world.

This text provides students with a solid foundation for understanding data analysis and specific statistical techniques. Focusing on the most current and frequently used statistical methods in today's health care literature, the book covers essential material for a variety of program levels including in-depth courses beyond the basic statistics course. Well-organized, clear text discussions and great learning tools help students overcome the complexities and fully comprehend the concepts of t...

Prepare your students for the globalized world!

To succeed in the global economy, students need to function as entrepreneurs: resourceful, flexible and creative. Researcher and Professor Yong Zhao unlocks the secrets to cultivating independent thinkers who are willing and able to create jobs and contribute positively to the globalized society. This book shows how teachers, administrators and even parents can: Understand the entrepreneurial spirit and harness it

Foster student autonomy...

For beginning ELLs, a picture really is worth a thousand words! Using classroom-friendly techniques, this practical guide shows how to design lessons, select appropriate books, and more.