The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

Microbiology is one of the core subjects for veterinary students, and since its first publication in 2002, Veterinary Microbiology and Microbial Disease has become an essential text for students of veterinary medicine. Fully revised and expanded, this new edition updates the subject for pre-clinical and clinical veterinary students in a comprehensive manner. Individual sections deal with bacteriology, mycology and virology.

Written by an academic team with many years of teaching experience, t...

Photography Theory in Historical Perspective aims to contribute to the understanding of the multifaceted and complex character of the photographic medium by dealing with various case studies selected from photographic practices in contemporary art, discussed in the context of views and theories of photography from its inception.

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

A succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences

This engaging and thoroughly comprehensive introduction to the content and process of counselling training will be an essential companion for new students throughout their study, whether on basic introductory or postgraduate diploma courses.

The clearest and most straightforward explanations of statistical concepts are combined with lots of practical examples from a variety of disciplines, now with a brand new website with additional resources for students and lecturers.

Innovatief onderwijs in de praktijk beschrijft op inspirerende wijze een twaalftal onderwijsprogramma’s die zijn ontwikkeld met het 4C-ID onderwijsmodel. Elk voorbeeld maakt de kracht van het model duidelijk door de toepassing van een aantal geselecteerde ontwerpprincipes concreet te illustreren. Het inleidende hoofdstuk licht alle ontwerpprincipes kort toe. De voorbeelden bestrijken verschillende onderwijssectoren en domeinen, van VMBO tot universitair onderwijs en van het kappersvak tot d...