This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

This second edition of Human Factors Methods: A Practical Guide for Engineering and Design now presents 107 design and evaluation methods as well as numerous refinements to those that featured in the original. The book has been carefully designed to act as an ergonomics methods manual, aiding both students and practitioners. The eleven sections represent the different categories of ergonomics methods and techniques that can be used in the evaluation and design process.

Offering a 'how-to' tex...

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the i...

Teaching English Literature 16 - 19 is an essential new resource that is suitable for use both as an introductory guide for those new to teaching literature and also as an aid to reflection and renewal for more experienced teachers. Using the central philosophy that students will learn best when actively engaged in discussion and encouraged to apply what they have learnt independently, this highly practical new text contains: discussion of the principles behind the teaching of literature at t...

Soil and Water Contamination, Second Edition gives a structured overview of transport and fate processes of environmental contaminants. Dealing with all topics essential for understanding and predicting contaminant patterns in soil, groundwater and surface water, it contributes to the formation of a solid basis for adequate soil and water pollution control and integrated catchment management. A unique feature of this work is that it does not treat water and soil pollution as independent proce...

Since the end of the Cold War China and Japan have faced each other as powers of relatively equal strength for the first time in their long history. As the two great powers of East Asia the way they both compete and cooperate with each other and the way they conduct their relations in the new era will play a big part in the evolution of the region as a whole. This textbook explores in detail the ways in which politics has shaped the thinking about history and identity in both China and Japan ...

In this classic beginner's guide to English literature, Mario Klarer offers a concise and accessible discussion of central issues in the study of literary texts, looking at:definitions of key terms such as literature and textthe genres of fiction, poetry, drama, and filmperiods and classifications of literaturetheoretical approaches to text the use of secondary resourcesguidelines for writing research essays. The new and expanded edition is fully updated to include:a wider range of textual ex...

With a more specific focus than the all-encompassing textbook, each title in the Foundations of Psychology series enables students who are new to psychology to get to grips with a key area of psychological research, while also developing an understanding of basic concepts, debates, and research methodologies. In this book Diana Jackson-Dwyer presents an introductory survey of classic and recent research on relationships and the theories that underpin them. The book starts with a brief overvie...

First published in 1945, Maurice Merleau-Ponty monumental Phenomenology de la perception signalled the arrival of a major new philosophical and intellectual voice in post-war Europe. Breaking with the prevailing picture of existentialism and phenomenology at the time, it has become one of the landmark works of twentieth-century thought. This new translation, the first for over fifty years, makes this classic work of philosophy available to a new generation of readers.

Phenomenology of Percept...