Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

This book presents strategies for responding to common problem behaviours to both defuse the situation and correct the problem.

The only accessible, practical and discipline-specific qualitative methods textbook on the market. Introduces theoretical issues in parallel with step-by-step guidance on ‘how to do qualitative research’ and ‘how it has been done’ in seminal published research.

This book explores the flesh and breath of African feminist politics as embodied in activism over the past thirty years against sexism, militarism, homophobia and transphobia, global economic inequality, and religious fundamentalism, and towards freedoms that can be felt by African women and gender non-conforming people in the everyday.

In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘wh...

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

This is your indispensable guide to navigating the rise of generative AI as an academic. It thoughtfully explores rapidly evolving AI capabilities reshaping higher education, examining challenges and ethical dilemmas across the sector.

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. The seventh edition includes new information on the use of AI in surveys, social media, videoconference platforms, cultural validity, and research ethics, along with updated data and citations throughout.