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Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
International Relations
Theories in Action
2024 || Paperback || Hubert Zimmermann e.a. || SAGE
Whether you're starting your BA degree or more advanced, this text is an essential companion for anyone seeking a comprehensive guide to International Relations. It’s the ideal companion for all undergraduate and postgraduate students of global affairs.
Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
How to Plan Primary Lessons
Essential Practice and Theory for New Teachers
2024 || Paperback || Lorna Shires || SAGE
Learn how to think like an expert primary teacher and how to plan great lessons, using the knowledge, skills and evidence that can support fantastic teaching.
Strategic Management / 10th edition
2024 || Paperback || Richard Lynch e.a. || SAGE
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
Cutting-edge conte...
Managing and Organizations
An Introduction to Theory and Practice
2024 || Paperback || Stewart R Clegg e.a. || SAGE
Covering all the basics, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations is essential reading for anyone studying organizational behavior at undergraduate or postgraduate level.
Green & Tones' Health Promotion
Planning & Strategies
2024 || Paperback || Ruth Cross e.a. || SAGE
Health Promotion: Planning and Strategies has been a key pillar of our health list for many years.
Introduction to Primary School Teaching
2024 || Paperback || Colin Forster e.a. || SAGE
Your contemporary guide to the core skills and know-how required to train as a primary school teacher, perfectly suited for professional studies modules on primary teacher training courses.
International Organizations in World Politics / 2nd edition
2024 || Paperback || Tamar L. Gutner || SAGE
This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.