Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

This comprehensive text introduces regression, the general linear model, structural equation modeling, the hierarchical linear model, growth curve models, panel data, and event history models, and includes discussion of published implementations of each technique showing how it was used to address substantive and interesting research questions. It takes a step-by-step approach in the presentation of each topic, using mathematical derivations where necessary, but primarily emphasizing how the ...

Wastell & Howarth's text clearly, accessibly and comprehensibly introduces the core theories of Thinking, leaving no stone unturned, students will receive an in-depth coverage of the theoretical side of this subject area before the authors delve into a more practical understanding of the topic.

An essential guide to critical care nursing that includes all the key scientific knowledge and procedures that students will need to know when entering the critical care environment.

The Network Society; the essential guide to the past, current consequences and future of digital communication, remaining an accessible, comprehensive, must-read introduction to how new media function in contemporary society.

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

A practical guide containing 50 different quality improvement and quality assurance approaches to help improve practice.

A book to inspire and support teachers to explore and teach amazing words.