In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

This unprecedented book, by one of Britain's leading intellectual historians, describes the intellectual impact that the study and consideration of the past has had in the western world over the past 2500 years, treating the practise of history not as an isolated pursuit but as an aspect of human society and an essential part of the cultural history of Europe and America. It magnificently brings to life the work of historians from the Greeks to the present, explaining their distinctive qualit...

A magisterial, one-volume history of political thought from Herodotus to the present, Ancient Athens to modern democracy - from author and professor Alan RyanThis is a book about the answers that historians, philosophers, theologians, practising politicians and would-be revolutionaries have given to one question: how should human beings best govern themselves?Almost every modern government claims to be democratic; but is democracy really the best way of organising our political life? Can we m...

Erasmus of Rotterdam (c. 1466-1536) is one of the greatest figures of the Renaissance humanist movement, which abandoned medieval pieties in favour of a rich new vision of the individual's potential. Praise of Folly, written to amuse his friend Sir Thomas More, is Erasmus's best-known work.

Its dazzling mixture of fantasy and satire is narrated by a personification of Folly, dressed as a jester, who celebrates youth, pleasure, drunkenness and sexual desire, and goes on to lambast human preten...

This is the definitive survey of the English language - in all its forms. Crystal writes accessibly about the structure of the language, the uses of English throughout the world and finally he gives a brief history of English. The book has been fully revised and there is a fascinating new chapter on 'The effect of technology' on the English language.

'Illuminating guided tour of our common treasure by one of its most lucid and sensible professionals' The Times 'A splendid blend of erudition a...

Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution.

They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are.

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary?In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story...

'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. What happens when we take our thinking upstream and try to prevent problems before they happen?Most of us are pretty good at dealing with problems – we’re used to being resourceful and improvising solutions. But we also tend to focus on reacting ...

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more.

"This book has had an enormous impact on the evolution of blockchain in the world."

-Satya Nadella, CEO, Microsoft Corporation

In this revelatory book, Don and Alex Tapscott bring us a...