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Resultaten (140)
Innovation Management and New Product Development (e-book)
2020 || E-book via Bookshelf || Paul Trott || Pearson
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book kee...
Work Psychology (e-book)
Understanding Human Behaviour in the Workplace
2022 || E-book via Bookshelf || John Arnold e.a. || Pearson
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with ...
Principles of Marketing, European Edition (e-book)
2019 || E-book via Bookshelf || Phil T. Kotler e.a. || Pearson
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative custom...
Java How To Program, Late Objects, Global Edition (e-book)
2021 || E-book via Bookshelf || Harvey Deitel e.a. || Pearson
Unparalleled breadth and depth of object-oriented programming conceptsThe Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th E...
Statistics Without Maths for Psychology (e-book)
2020 || E-book via Bookshelf || Christine Dancey e.a. || Pearson
Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, activities and questions to help you to test your learning and deepen your understanding in a practical and manageable way. Statistics without Maths for Psychology, 8e, will help you to gain the confidence to apply statistical concepts and use SP...
Law Express: Tort Law (e-book)
2021 || E-book via Bookshelf || Emily Finch e.a. || Pearson
Revise with the help of the UK's bestselling law revision series. Designed for students, this book will help you: Understand how to review essential cases, statutes, and legal terms Learn how to assess and approach the subject by using expert advice Learn how to lead further discussions Find additional support on our Law Express companion website, which contains a host of extra resources to provide you with pre-exam guidance. Visit go.pearson.com/uk/lawexpress Emily Finch and Stefan Fafins...
Financial Management for Decision Makers (e-book)
2022 || E-book via Bookshelf || Peter Atrill || Pearson
Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and ...
Fundamentals of Investing, Global Edition (e-book)
2019 || E-book via Bookshelf || Scott B. Smart e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.
The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money man...
Operations Management: Sustainability and Supply Chain Management, Global Edition (e-book)
2021 || E-book via Bookshelf || Jay Heizer e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in operations management.
A broad introduction to operations, reinforced with extensive practice problemsOperations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, wh...
Business Information Management (custom Erasmus University) (e-book)
|| E-book via Bookshelf || Laudon || Pearson
This personalised textbook has been created to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles. Pearson works closely with your university and your lecturers and we are committed to helping you learn. Why not give your study skills a boost and start preparing for your future career now?