WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based m...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...

How the Immune System Works How the Immune System Works provides a concise and accessible overview of how the immune system protects us from disease. Written in a lively and engaging style, this unique book makes it easy to see the big picture of the immune system—without any confusing jargon or complex technical details. Now in its seventh edition, this popular book features an entirely new chapter that describes the role of the immune system in fighting COVID-19, as well as up-to-date inf...

A fresh and innovative perspective on urban issues and creating sustainable cities

In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.

This book tells the story of an idea that spread from city t...

Covers the influence of natural selection on behaviour an animal s struggle to survive and reproduce by exploiting and competing for resources, avoiding predators, selecting mates and caring for offspring, and how animal societies reflect both cooperation and conflict among individuals.

This textbook covers all aspects of materials science relevant to the practice of dentistry. It is aimed primarily at undergraduate dental students, although it will also be useful for practising dentists, dental technicians and dental assistants. The 9th edition has been extensively revised to include the many advances in dental materials and their use that have occurred during the past nine years.

The chapters on Resin-based filling materials and Adhesive restorative materials have been exp...

"This book is of the kind you always wanted but didn't think would or could ever exist: the universal field theory of problem solving." Tom Sommerlatte Typically today's tasks in management and consulting include project management, running workshops and strategic work - all complex activities, which require a multitude of skills and competencies. This standard work, which is also well accepted amongst consultants, gives you a reference or cookbook-style access to the most important tools, in...

Written by an excellent, highly experienced and motivated team of lecturers, this textbook is based on one of the most successful courses in catalysis and as such is tried-and-tested by generations of graduate and PhD students. It covers all essential aspects of this important topic, including homogeneous, heterogeneous and biocatalysis, but also kinetics, reactor design and engineering. The perfect source of information for graduate and PhD students in chemistry and chemical engineering, as ...

You are under surveillance right now.Your cell phone provider tracks your location and knows who's with you. Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you're thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.The powers that surveil us do more than simply store this inf...