Featuring numerous updates and additional anthology selections, the 3rd edition of Introduction to Old English confirms its reputation as a leading text designed to help students engage with Old English literature for the first time. A new edition of one of the most popular introductions to Old EnglishAssumes no expertise in other languages or in traditional grammarIncludes basic grammar reviews at the beginning of each major chapter and a 'minitext' feature to aid students in practicing read...

Introduction to International Economics by Dominick Salvatore offers a clear presentation of today's global economy while explaining the workings of the world economy, the major benefits it provides to both people and nations, and the most serious challenges it faces. The text is filled with more than 85 current and relevant case studies and business examples, represented in every chapter. By using real-world data, Salvatore makes international economics applicable to all.

Salvatore introduce...

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...

Linguistics is a comprehensive crosslinguistic introduction to the study of language, and is ideal for students with no background in linguistics. A comprehensive introduction to the study of language, set apart by its inclusion of cross-linguistic data from over 80 different spoken and signed languages. Explores how language works by examining discourse, sentence-structure, meaning, words, and sounds. Introduces psycholinguistic and sociolinguistic issues, including language acquisition, neu...

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

This seminal work of scholarship, which traces the development of literacy in medieval England, is now fully updated in a third edition. This book serves as an introduction to medieval books and documents for graduate students throughout the world. Features a completely re-written first chapter, 'Memories and Myths of the Norman Conquest', and a new postscript by the author reflecting on the reception to the original publication and discussing recent scholarship on medieval literacy. Includes...

This book lays out the concepts necessary to understand how a computer works. For reasons of clarity, the authors have deliberately chosen examples that apply to machines from all eras, without having to water down the contents of the book. This choice helps to show how techniques, concepts and performances have evolved since the first computers.

The book is divided into five parts. The first four, which are of increasing difficulty, are the core of the book: “Elements of a Basic Architectu...

The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and mi...

Invaluable guidance for complete integration of sustainability into reporting and performance management systems Global businesses are under close scrutiny from lawmakers, regulators, and their diverse stakeholders to focus on sustainability and accept responsibility for their multiple bottom line performance. Business Sustainability and Accountability examines business sustainability and accountability reporting and their integration into strategy, governance, risk assessment, performance ma...