People who believe ageing brings wisdom live longer.

Lucky charms really do improve athletic performance.

Taking a placebo, even when you know it is a placebo, can still benefit your health.

Welcome to The Expectation Effect.

David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Of course, you can't just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your li...