Architects! Lead the change in responsible and creative material use.

After eight years work with creative personal branding Jürgen Salenbache has encapsulated its ideas and methods in a book.

Salenbacher looks at the origins of today's crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.

Creative Personal Branding offers over 200 pages of insights, graphics...

Lie Like an Artist is about mastering the art of communication, drawing inspiration from how artists convey profound truths in engaging and memorable ways. This book addresses a common challenge: the frustration that comes from miscommunication. By adopting the techniques of artists – who expertly dramatize and exaggerate to capture attention and convey messages – you'll learn to clarify your thoughts and express your ideas in ways that truly resonate and stick in people's minds.

A perfec...

As we enter an era where AI and sensor-driven interfaces redefine our interaction with technology, 'Interface Design' emerges as an indispensable guide for crafting physical and digital interfaces. This book transcends mere technicalities, offering a unique conceptual approach to discussing and designing user interactions – an invaluable asset for those looking to innovate in the field.Beginning with foundational principles, 'Interface Design' delves into practical case studies and explores...

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools.The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to b...

Conditional Design is the sequel to Operative Design. This book will further explore the operative in design in a more detailed, intentional, and functional manner. Spatially, the conditional is the result of the operative. Both terms work together to satisfy a formal manipulation through a set of opportunities for elements such as connections and apertures. The conditional starts with investigating not only ideas of circulation and light but also how volumes relate to the ground. These manip...

Art school doesn't always prepare creatives for the real-world challenges they'll face in their careers. This can lead to feelings of being misunderstood, slow down careers, or even increased risk of burnout. Being Creative is the Easy Part provides valuable insights into the creative process and tackles common challenges such as client interactions, time and financial management. The book covers unconventional yet crucial topics, such as the potential negative impact of excessive focus on ar...

Designers in public organizations face the challenges of managing influential stakeholders, shifting priorities, and the complexities of drafting and implementing policy. Often, they lack the headspace to think deeply about designing for effective public engagement. "Conversational Design" helps designers within public and social organizations improve co-design and informed decision making practices. The book offers practical tools and case studies to stimulate participation and foster better...

Dit boek biedt 75 succesvolle strategie