Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. I...

Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the found...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For management and non-management majors taking an undergraduate course in the principles of management.

REAL managers, REAL experiences With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management and non-management students alike be...

Acquire the key mathematical skills you need to master and succeed in economics Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom and Carvajal is a global best-selling text that provides an extensive introduction to all the mathematical tools you need to study economics at intermediate level. This book has been applauded for its scope and covers a broad range of mathematical knowledge, techniques and tools, progressing from elementary calculus to more ad...

For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excelfor business statistics Statistics for Managers Using Microsoft (R) Excel (R), 9th Edition, Global Edition helps students develop the knowledge of Excel needed in future careers. The authors present statistics in the context of specific business fields, and now include a full chapter on business analytics.

Guided by principles set forth by ASA's Guidelines for Assessment and...

Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.

Strategic in its perspective, the book offers a comprehensive and practical way to explore key concepts and see them in action through a plethora of international examples. What makes Operations Management, 10th edition work so well? Clear structure (thanks to the "4 Ds" model of operations management) Real life examples through the 'operations in practice' boxes and case studies Worked examples blend qualitative and quantitative perspectives Critical commentaries pose alternative views where appropriate Summary answers to key questions in practical bullet points A New section in every chapter called 'Responsible Operations', which summarizes how the topic touches upon social, ethical and environmental issues Nigel Slack is Emeritus Professor of Operations Management and Strategy at Warwick Business School, an Honorary Professor at Bath University and 'Honorary Fellow of the European Operations Management Association'. Alistair Brandon-Jones is a Full Chaired Professor in Operations and Supply Chain Management, and Head of the Information, Decisions, and Operations Division at the University of Bath, School of Management.

For courses in money and banking, or general economics. A unified framework for understanding financial marketsThe Economics of Money, Banking and Financial Markets bringsa fresh perspective to today's major questions surrounding financial policy.Influenced by his term as Governor of the Federal Reserve, Frederic Mishkinoffers students a unique viewpoint and informed insight into the monetarypolicy process, the regulation and supervision of the financial system, and theinternationalization...

TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains. You learn the fundamental role and importance of transportation in companies and society as you study the complex environment of transportation service. The authors provide an overview of the operating and service characteristics, cost structure, and challenges providers of transportation face.

This edition highlights critica...

This book develops the mathematical tools essential for students in the life sciences to describe interacting systems and predict their behavior. From predator-prey populations in an ecosystem, to hormone regulation within the body, the natural world abounds in dynamical systems that affect us profoundly. Complex feedback relations and counter-intuitive responses are common in nature; this book develops the quantitative skills needed to explore these interactions. Differential equations are t...