Brue Essentials of Economics, 5th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell/Brue/Flynn Economics 22nd edition with unique content designed to help students understand and engage with the material in one semester. Brue helps students master the principles essential for understanding the economic problem, specific economic issues, and ...

The ninth edition of Susan Nolen-Hoeksema's Abnormal Psychology, now authored by Dr. Heather Jennings, continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders. Abnormal Psychology personalizes the human experience, while helping students think critically and apply their knowledge through activities in McGraw Hill's digital learning platform, Connect.

The second edition of this popular introductory undergraduate textbook uses examples, applications, and a problem-solving approach to convey the impact of biomedical engineering. Updated throughout, the author has included more qualitative and quantitative questions and problems, highlighting recent advances in biomedical engineering to provide a modern overview of the field.

A completely revised edition of a comprehensive and popular introduction to the fast moving area of forensic genetics. The text begins with key concepts needed to fully appreciate the subject and moves on to examine the latest developments in the field. Illustrated in full colour throughout, this accessible textbook includes numerous references to relevant casework. With information on the full process of DNA evidence from collection at the scene of a crime to presentation in a legal context ...

The latest edition of the gold-standard guide for leadership development

In the new seventh edition of The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, best-selling leadership authors and business scholars James Kouzes and Barry Posner deliver an essential strategic playbook for effective leadership. The book's actionable advice is grounded in robust research and deep insights into the complex interpersonal dynamics of the workplace.

Premier authorities in t...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

An accessible text exploring the wider principles around ethics and values in education and supporting students in establishing their own professional identity.

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Designed for professionals adding play therapy to their practices as well as for graduate students, the second edition of Child-Centered Play Therapy is comprehensive, engaging, and practical.

This text provides a road map for evaluators doing business within or for government, public managers who are expected to assess and use evidence generated by a large variety of evaluation approaches, and students taking evaluation courses in public management.