For undergraduate and MBA courses in Accounting and Finance. Gain a complete grounding in Accounting and Finance and develop skills to work with financial information Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial informatio...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...

Pressured with tight deadlines, application developers do not have the luxury of keeping completely up-to-date with all of the latest innovations in software engineering. Once in a great while, a tremendous resource comes along that helps these professionals become more efficient. The first two editions of UML Distilled have been perennial best-sellers because of their concise, yet thorough, nature.

This eagerly-anticipated third edition allows you to get acquainted with some of the...

Modern Operating Systems, Fourth Edition, is intended for introductory courses in Operating Systems in Computer Science, Computer Engineering, and Electrical Engineering programs. The widely anticipated revision of this worldwide best-seller incorporates the latest developments in operating systems (OS) technologies. The Fourth Edition includes up-to-date materials on relevant OS.

Tanenbaum also provides information on current research based on his experience as an operating systems...

For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, s...

For an introductory, one or two semester, or sophomore-junior level course in Probability and Statistics or Applied Statistics for engineering, physical science, and mathematics students. An Applications-Focused Introduction to Probability and Statistics Miller & Freund's Probability and Statistics for Engineers is rich in exercises and examples, and explores both elementary probability and basic statistics, with an emphasis on engineering and science applications. Much of the data has bee...

Law for Business Students is the popular textbook for introducing legal concepts to non-law students in a practical, engaging way through real-life cases relevant to the business world. A clear explanation of the study of law and study skills leads into the main core topics of law: contract (including intellectual property), tort, employment and business organisations (including formation), governance and dissolution.

Large technological systems, such as seaports, nuclear power stations, wind farms and natural gas extraction, provide vital functions for society. And yet these large technological systems have an impact on different stakeholder groups in both positive and negative ways.

This book defines responsible innovation and describes how both the innovation process and the resulting innovation outcome can be designed, created and implemented in a way that respects the various stakeholder groups involv...

This is not simply a book about 'internet studies'.

It is a book that considers many wider forms of digital culture, including mobile technologies, surveillance, algorithms, ambient intelligence, gaming, big data and technological bodies (to name a few) in order to explore how digital technology - in a broad sense - is used within the wider contexts of our everyday lives.

"The first edition of Understanding Digital Culture set a new benchmark as the most comprehensive, scholarly and accessibl...